London
14 Finsbury Circus
EC2M 7EB, United Kingdom
Head office
About us
One idea, held to for twelve years: a customer should be able to prove what happened to their money without asking anyone's permission.
2014
The year the ledger was written, and the reason the receipts still match it.
2
Languages the interface ships in. English and Korean, written by hand.
0
Branches. Every question is answered by message, phone or the chat.
Most banking interfaces are designed to be reassuring rather than readable. Balances appear without a time attached. A transfer fails and the screen says "something went wrong". You are asked to trust a number you cannot check.
We took the opposite approach. Every balance carries the moment it was read. Every transfer carries a reference that survives in a printable statement. A payment that fails says nothing left the account, and says why. That is most of the product — the rest is normal banking done carefully.
Four rules that decide what gets built and what gets cut.
A balance shows the time it was read. A receipt shows the reference. Nothing asks to be taken on faith.
There are no tiers to compare, so there is no upgrade to be sold. What you see on day one is what you keep.
A refused transfer says nothing left the account, why, and what to quote. It never says “something went wrong”.
Transaction data is used to run the account and for nothing else. There is no advertising product to feed.
I spent eleven years inside banks watching people ask a reasonable question — "where did this money go?" — and get an unreasonable answer. A call centre, a hold, a promise to look into it.
VerityTrusts started as a filing cabinet. If every movement wrote itself into a ledger with a time and a reference, the question answers itself. That is the whole design. Everything since has been making that ledger pleasant to read.
We are small by choice. A small ledger can be read in full, and a team that small cannot hide behind a queue.
Chang Won Choi
Founder & Chief Executive
Comments from people who used the demo for a week.
"The review screen is the part that changed my mind. Seeing the account number and the amount on the same line before sending is not something my old bank did."
"I reconcile about thirty payments a day. Being able to search a reference and print the same page I saw on the day is the whole job done."
"When a transfer failed it told me nothing had left the account, why, and gave me a reference. That sentence is worth more than any feature list."
"The sign-in list is the feature I did not know I wanted. I can see every device, and end them all from one screen."
"Opening the account took two minutes and I could send money the same afternoon. No branch, no paperwork."
"I send money to suppliers in three countries. The receipt format is the same every time, which makes my records simpler."
Three desks, one ledger. Messages are routed by language, not by time zone.
14 Finsbury Circus
EC2M 7EB, United Kingdom
Head office
Teheran-ro 152
Gangnam-gu, Seoul
Korean desk
8 Marina View
Asia Square, Singapore
Overnight desk
Named controls, so you can ask about any of them by name.
The console
One balance, the four most recent movements, and every card you can pay. Nothing on that screen is a mock-up — it is the same page you get after opening an account.